By MIKE AWOYINFA
Coming this Sunday, your foremost entertainment newspaper will appear twice a week on Fridays and on Sundays. On Sunday, it will come as Sunday Express. Believe me, your Sundays will never be the same as we will serve you with the best of tabloid journalism which is mainly about entertainment. The journey of a thousand miles, they say, starts with a single step. Now, we are taking the second step on this long journey into what we believe will be the future of the Nigerian newspaper business. As usual, we are serving you our product at the entertaining price of just FIFTY NAIRA. For us, it’s not about the money. It’s about making our product accessible to every Nigerian. It’s about giving value to FIFTY NAIRA as some readers have said. It’s about growing a new generation of newspaper readers who would not find price as a barrier to reading. Who says Nigerians don’t read? We want to prove the naysayers wrong. We want the skeptics to know that if you offer Nigerians something that interests them, they would read. From next Sunday, your Sundays would never be the same again. Trust me. We would strive to bring you the best of journalism by bringing you a well-crafted newspaper that can compete globally, not just locally. We would strive to create a newspaper that even journalists cannot ignore. That is the standard we have set ourselves. And we promise we would do our best to match our promise with actions. SUNDAY EXPRESS is a free-for-all newspaper in that we cover everything. As long as there is an entertaining dimension to it. Fifty naira might indeed be cheap, but our paper is not going to be cheap content-wise. Sunday Express is going to be a bit different from Entertainment Express which is a Friday paper. Sunday Express will be full of surprises. We don’t want to lay all our cards on the table for now. Just go out there and grab your copy! Ask your vendor, as we say. One thing we can promise you: We WOULD NEVER BORE YOU!!! That is our manifesto. SMALL MAN’S NEWSPAPER Your Express newspaper this Sunday continues with the unusual marriage of a small man Chinedu Ikedieze popularly called Aki to his beautiful bride who towers above him like a skyscraper. It is an interesting love story—the kind we would be serving you on the breakfast table of Entertainment Express and Sunday Express. On Sunday, we would bring you an exclusive interview with the courageous new bride on why she agreed to spend the rest of her life with Aki, the Nollywood star of international fame. I tell you what, the Express is the newspaper for the small man. It is a newspaper for the underdog. It is a newspaper for the people. We are not ashamed to pitch our camp on the side of the people. We would do everything for our readers. We would fight for them, we would go to the ends of the world to look for stories that would excite them. We are in for a long fight against the Goliaths of this country. And like the great Winston Churchill said: We would fight in the air, on the sea and on the field. We would never surrender. Until the battle is won.
10 Greatest Nigerians Ever
Oh, the great man, Ikemba is gone. Oh, what a big loss to Nigeria. The dark fisherman called Death has finally caught the biggest fish this year in his net, taking away from us our one and only General Odumegwu Ojukwu.
He would forever be remembered as one of the 10 greatest Nigerians that ever lived. If you ask me for a list of 10 Greatest Nigerians of all times, I would definitely include Ojukwu on the list. I would also include—not in a ranking order—names like Gen. Yakubu Gowon, Nnamdi Azikiwe, Tafawa Balewa, Obafemi Awolowo, Murtala Mohammed, Wole Soyinka, Chinua Achebe, Fela Anikulapo-Kuti, and MKO Abiola. If you have your own list, let me know how it looks like.
Meanwhile, let’s meet on Sunday at Sunday Express!
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